Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Saito, Saburo (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Yamashiro, Kosuke (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: New Frontiers in Regional Science: Asian Perspectives, 19
• Θέματα: Regional economics.; Spatial economics.; Motivation research (Marketing).; Market research.; Behavioral economics.; Leadership.; Engineering economics.; Engineering economy.; Regional/Spatial Science.; Consumer Behavior.; Market Research/Competitive Intelligence.; Behavioral/Experimental Economics.; Business Strategy/Leadership.; Engineering Economics, Organization, Logistics, Marketing.

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real esta...