Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Saito, Saburo (Editor, http://id.loc.gov/vocabulary/relators/edt), Yamashiro, Kosuke (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: New Frontiers in Regional Science: Asian Perspectives, 19
• Subjects: Regional economics.; Spatial economics.; Motivation research (Marketing).; Market research.; Behavioral economics.; Leadership.; Engineering economics.; Engineering economy.; Regional/Spatial Science.; Consumer Behavior.; Market Research/Competitive Intelligence.; Behavioral/Experimental Economics.; Business Strategy/Leadership.; Engineering Economics, Organization, Logistics, Marketing.

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real esta...