Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Saito, Saburo (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Yamashiro, Kosuke (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: New Frontiers in Regional Science: Asian Perspectives, 19
• Θέματα: Regional economics.; Spatial economics.; Motivation research (Marketing).; Market research.; Behavioral economics.; Leadership.; Engineering economics.; Engineering economy.; Regional/Spatial Science.; Consumer Behavior.; Market Research/Competitive Intelligence.; Behavioral/Experimental Economics.; Business Strategy/Leadership.; Engineering Economics, Organization, Logistics, Marketing.

This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asia. Consumer shop-around behavior is referred to as Kaiyu in Japanese, a term widely used in several fields such as city planning, marketing, real esta...

Πίνακας περιεχομένων:

• Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies
• Part I Policy evaluation from Kaiyu movements
• Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan
• Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area
• Chapter 4. How did the extension of underground shopping mall change Kaiyu
• Part II Some characteristics of Kaiyu
• Chapter 5. On the occurrence order of purposes on the way of shop-around
• Chapter 6. The staying time for shopping at city center retail environment
• Chapter 7. The factors determining staying time in city center
• Chapter 8. Little's formula and parking behavior
• Part III Economic effects by accelerating Kaiyu
• Chapter 9. The economic effects of city center 1 dollar circular bus
• Chapter 10. The value of time for shopping
• Chapter 11. The economic impacts of city center coffee shops
• Part IV Economic effects by increasing visitors
• Chapter 12. The economic impacts of opening new subway line
• Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center?
• Chapter 14. To what extent did the woodwork festival attract people?
• Chapter 15. How did the effects of festival held on main street spread over other districts within a city center
• Part V Kaiyu marketing and value of visit to city center
• Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers?
• Chapter 17. A new entry of large variety shop increases value of city center?
• Part VI Emerging view of goal of town development
• Chapter 18. The concept of town equity and goal of town development
• Chapter 19. City center parking policy: a business model approach
• Part VII Information and consumer shop-around behaviors
• Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around
• Chapter 21. Consumer's visit value and shop category choice
• Part VIII Urban policy and consumer welfare
• Chapter 22. Travel demand function of Korean tourists to Kyushu
• Chapter 23. Econometric approach to estimate welfare change brought by a new subway line
• Chapter 24. Conclusion and further remarks on further research.