Ethics, Social Responsibility and Sustainability in Marketing

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Altinbasak-Farina, Ipek (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Burnaz, Sebnem (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application,
• Θέματα: Marketing.; Business ethics.; Industrial management-Environmental aspects.; Business Ethics.; Sustainability Management.

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key element...