Ethics, Social Responsibility and Sustainability in Marketing

• Corporate Author: SpringerLink (Online service)
• Other Authors: Altinbasak-Farina, Ipek (Editor, http://id.loc.gov/vocabulary/relators/edt), Burnaz, Sebnem (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Series: Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application,
• Subjects: Marketing.; Business ethics.; Industrial management-Environmental aspects.; Business Ethics.; Sustainability Management.

This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key element...