Foundations of Economic Psychology A Behavioral and Mathematical Approach /

• Main Author: Takemura, Kazuhisa (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Edition: 1st ed. 2019.
• Subjects: Behavioral economics.; Operations research.; Decision making.; Game theory.; Motivation research (Marketing).; Behavioral/Experimental Economics.; Operations Research/Decision Theory.; Game Theory.; Consumer Behavior.

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic...