Foundations of Economic Psychology A Behavioral and Mathematical Approach /

• Κύριος συγγραφέας: Takemura, Kazuhisa (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Singapore : Springer Singapore : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Θέματα: Behavioral economics.; Operations research.; Decision making.; Game theory.; Motivation research (Marketing).; Behavioral/Experimental Economics.; Operations Research/Decision Theory.; Game Theory.; Consumer Behavior.

This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of microeconomic...

Πίνακας περιεχομένων:

• Preface
• Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework
• Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice
• Chapter 3. Expected Utility Theory and Economic Behavior:Predicting decision-making based on the expected value of utility
• Chapter 4. Nonlinear Utility Theory and Prospect Theory:Eliminating the paradoxes of linear expected utility theory
• Chapter 5. Mental Accounting and Framing:Framework of Decisions in Consumer Price Judgment
• Chapter 6. Multi-attribute Decision-making Process in Economic Behavior:Process Tracking of Decision-making and Computer Simulation
• Chapter 7. Deployment on the Interaction Research of Economic Behavioral Game Theory and Problems of Happiness
• Chapter 7. Consumers' Preference Construction, Affects and Neuroscientific Research:Research on Consumer's Preference and Neuromarketing
• Appendix.