Trade tales : decoding customers' stories /

• Άλλοι συγγραφείς: Woodside, Arch G. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Σειρά: Advances in culture, tourism and hospitality research ; v. 14.
• Θέματα: Hospitality industry > Customer services > Case studies.; Consumer satisfaction > Case studies.; Customer service > Management > Case studies.

To clarify their own thinking, gain confirmation, and plan, customers tell stories about their interactions with sales and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as informally to friends and family members. Read original fir...