Qualitative consumer research /

• Άλλοι συγγραφείς: Belk, Russell W. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2017.
• Σειρά: Review of marketing research, v. 14
• Θέματα: Consumers > Research.; Marketing.; Business & Economics > Marketing > Research.; Sales & marketing.

In spite of, and because of, the attention recently paid to big data and the huge amount quantitative data available from online and point of sale transactions, qualitative and conceptual research is in greater demand than ever. Rather than the correlational and superficial view provided from the o...