Consumer culture theory /

• Άλλοι συγγραφείς: Cross, Samantha N. N. (Επιμελητής έκδοσης), Ruvalcaba, Cecilia (Επιμελητής έκδοσης), Venkatesh, Alladi (Επιμελητής έκδοσης), Belk, Russell W. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2018.
• Σειρά: Research in consumer behavior ; v. 19.
• Θέματα: Consumption (Economics) > Social aspects.; Consumer behavior.; Business & Economics. > Consumer Behavior.; Market research.

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascin...