Writing for the media /

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...

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Bibliographic Details
Main Author: Wheeler, Adrian (Author)
Format: eBook
Language:English
Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
Edition:First edition.
Series:PRCA practice guides
Subjects:
Online Access:Full Text via HEAL-Link