Writing for the media /

• Κύριος συγγραφέας: Wheeler, Adrian (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Έκδοση: First edition.
• Σειρά: PRCA practice guides
• Θέματα: Mass media > Authorship.; Report writing.; Language Arts & Disciplines / Journalism.; Press & journalism.

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...