Writing for the media /

• Κύριος συγγραφέας: Wheeler, Adrian (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Έκδοση: First edition.
• Σειρά: PRCA practice guides
• Θέματα: Mass media > Authorship.; Report writing.; Language Arts & Disciplines / Journalism.; Press & journalism.

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...

Πίνακας περιεχομένων:

• Prelims
• Writing for the media
• Appendices
• References
• Index.