Writing for the media /

• Main Author: Wheeler, Adrian (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Edition: First edition.
• Series: PRCA practice guides
• Subjects: Mass media > Authorship.; Report writing.; Language Arts & Disciplines / Journalism.; Press & journalism.

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be...

Table of Contents:

• Prelims
• Writing for the media
• Appendices
• References
• Index.