Debates in marketing orientation /
This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process.The debates reveal sources of...
Κύριος συγγραφέας: | |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
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Έκδοση: | First edition. |
Σειρά: | Emerald points.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |