Debates in marketing orientation /

• Κύριος συγγραφέας: Bozkurt, Bilgehan (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Έκδοση: First edition.
• Σειρά: Emerald points.
• Θέματα: Marketing.; Industrial organization.; Business & Economics > Marketing > General.; Sales & marketing.

This book examines the fundamental problems and the alternative solutions of marketing orientation. Through a consideration of customer orientation and the marketing concept, Debates in Marketing Orientation considers the role of the individual in the marketing process.The debates reveal sources of...

Πίνακας περιεχομένων:

• Prelims
• Introduction
• The bridge between academia and practice
• Understanding the customer
• Transformational issues
• Conclusion
• References.