Employer branding for the hospitality and tourism industry : finding and keeping talent /

• Κύριος συγγραφέας: Gehrels, Sjoerd (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: Hospitality industry > Personnel management.; Tourism > Personnel management.; Hospitality industry > Management.; Tourism > Management.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to m...