Employer branding for the hospitality and tourism industry : finding and keeping talent /

• Κύριος συγγραφέας: Gehrels, Sjoerd (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: Hospitality industry > Personnel management.; Tourism > Personnel management.; Hospitality industry > Management.; Tourism > Management.; Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.

Employer Branding (EB) aims to assist businesses in becoming the employer of choice for potential employees, and provides hands-on tools in attracting, developing and retaining people. Employer Branding for the Hospitality and Tourism Industry explores the potential of EB in changing approaches to m...

Πίνακας περιεχομένων:

• Prelims
• Chapter 1: Introducing employer branding: potential for the hospitality and tourism industry
• Chapter 2: Employer branding a historical perspective
• Chapter 3: Sustainability and employer branding
• Chapter 4: Hospitableness in human resources management
• Chapter 5: Pelican hotels & resorts' considerations for the future
• Chapter 6: Employees as the brand: internal marketing at the sanctuary hotel
• Chapter 7: Culture influencing employer branding
• Chapter 8: Developing employer branding in Pegasus Hotel
• Chapter 9: Great place to work®
• Chapter 10 Human capital a reality check
• Chapter 11 SMEs and finding well-educated candidates
• Chapter 12 Employer branding through social media and websites
• References
• Index.