Go-to-market strategies for women entrepreneurs : creating and exploring success /

• Άλλοι συγγραφείς: Crittenden, Victoria L. (Επιμελητής έκδοσης)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Θέματα: Businesswomen.; Success in business.; Women-owned business enterprises.; Business & Economics, Women in Business.; Entrepreneurship.

The role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contri...