Data-driven marketing content : a practical guide /

• Main Author: Wilson, Lee (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Marketing research.; Marketing > Data processing.; Small business marketing.; Business & Economics > Marketing > General.; Sales & marketing.

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to prod...