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02557nam a2200409 4500 |
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9781789738179 |
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UtOrBLW |
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20190617112505.0 |
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m o d |
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190617t20192019enk ob 001 0 eng d |
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|a 9781789738179 (e-book)
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|a UtOrBLW
|b eng
|e rda
|c UtOrBLW
|d GrThAP
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|a HF5415.2
|b .W55 2019
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|a KJS
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|a BUS043000
|2 bisacsh
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|a 658.8
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|a 658.83
|2 23
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|a Wilson, Lee,
|e author.
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1 |
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|a Data-driven marketing content :
|b a practical guide /
|c Lee Wilson.
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|a Bingley, U.K. :
|b Emerald Publishing Limited,
|c 2019.
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| 264 |
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|c ©2019
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| 300 |
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|a 1 online resource (xvii, 172 pages) ;
|c cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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|a Prelims -- References -- Index.
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|a In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide.Data-Driven Marketing Content: A Practical Guide empowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.
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| 588 |
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|a Print version record.
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| 650 |
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|a Marketing research.
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| 650 |
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|a Marketing
|x Data processing.
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| 650 |
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|a Small business marketing.
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| 650 |
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|a Business & Economics
|x Marketing
|x General.
|2 bisacsh
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| 650 |
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|a Sales & marketing.
|2 bicssc
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| 776 |
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|z 9781789738186
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| 856 |
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|u https://www.emerald.com/insight/publication/doi/10.1108/9781789738179
|z Full Text via HEAL-Link
|
