Data-driven marketing content : a practical guide /
In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to prod...
Main Author: | Wilson, Lee (Author) |
---|---|
Format: | eBook |
Language: | English |
Published: |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
|
Subjects: | |
Online Access: | Full Text via HEAL-Link |
Similar Items
-
Understanding interactive network branding in SME firms /
by: Koporcic, Nikolina, et al.
Published: (2019) -
Interdisciplinary approaches to product design, innovation, & branding in international marketing
Published: (2012) -
Shopper marketing and the role of in-store marketing
Published: (2014) -
Review of marketing research.
Published: (2013) -
New challenges to international marketing
Published: (2009)