Understanding interactive network branding in SME firms /
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with contemp...
Κύριοι συγγραφείς: | , |
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Μορφή: | Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald Publishing Limited,
2019.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |