30-minute website marketing : a step by step guide /

• Main Author: Wilson, Lee (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Subjects: Internet marketing.; Internet advertising.; Business & Economics > E-Commerce / Digital Marketing.; Sales & marketing.

Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on c...

Table of Contents:

• Chapter 1. An introduction to the website marketing ecosystem
• Chapter 2. Website marketing pain points & fundamentals
• Chapter 3. The role of websites in today's marketing
• Chapter 4. 30-minute actions methodology
• Chapter 5. 30-minute social media marketing (SMM) actions
• Chapter 6. 30-minute search engine optimization (SEO) actions
• Chapter 7. 30-minute content creation actions
• Chapter 8. 30-minute content marketing actions
• Chapter 9. 30-minute pay-per-click advertising (PPC) actions
• Chapter 10. 30-minute conversion rate optimization (CRO) actions
• Chapter 11. 30-minute tips for the wider website
• Chapter 12. Strategic thinking in 30 minutes.