Transforming social media business models through blockchain /

• Κύριος συγγραφέας: Upadhyay, Nitin (Συγγραφέας)
• Μορφή: Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Σειρά: Emerald points.
• Θέματα: Blockchains (Databases); Social media > Economic aspects.; Mass media and business.; Computers, Blockchain.; Media studies.

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible...