Transforming social media business models through blockchain /

• Main Author: Upadhyay, Nitin (Author)
• Format: eBook
• Language: English
• Published: Bingley, U.K. : Emerald Publishing Limited, 2019.
• Series: Emerald points.
• Subjects: Blockchains (Databases); Social media > Economic aspects.; Mass media and business.; Computers, Blockchain.; Media studies.

Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible...

Table of Contents:

• Chapter 1. Social media business model
• Chapter 2. Blockchain
• Chapter 3. Challenges and opportunities
• Chapter 4. Blockchain value proposition
• Chapter 5. Blockchain-based social media enterprise.