Advertising and differentiated products

• Άλλοι συγγραφείς: Heene, Aimé, Martens, Rudy, Sanchez, Ron, Baye, Michael R., 1958-, Nelson, Jon P.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2001.
• Σειρά: Advances in applied microeconomics ; v. 10.
• Θέματα: Business & Economics > Strategic Planning.; Business & Economics > Management Science.; Personnel & human resources management.; Microeconomics.; Advertising.

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...