Advertising and differentiated products

This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...

Full description

Bibliographic Details
Other Authors: Heene, Aimé, Martens, Rudy, Sanchez, Ron, Baye, Michael R., 1958-, Nelson, Jon P.
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2001.
Series:Advances in applied microeconomics ; v. 10.
Subjects:
Online Access:Full Text via HEAL-Link