APA (7th ed.) Citation

Heene, A., Martens, R., Sanchez, R., Baye, M. R., & Nelson, J. P. (2001). Advertising and differentiated products. Emerald.

Chicago Style (17th ed.) Citation

Heene, Aimé, Rudy Martens, Ron Sanchez, Michael R. Baye, and Jon P. Nelson. Advertising and Differentiated Products. Bingley, U.K.: Emerald, 2001.

MLA (8th ed.) Citation

Heene, Aimé, et al. Advertising and Differentiated Products. Emerald, 2001.