Advertising and differentiated products
This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational competence and dynamic capabilities can support the competitive position of a firm. The next two papers are devoted to strategic, organizational...
| Άλλοι συγγραφείς: | , , , , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Bingley, U.K. :
Emerald,
2001.
|
| Σειρά: | Advances in applied microeconomics ;
v. 10. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Effects of advertising on U.S. non-alcoholic beverage demand : evidence from a two-stage rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser
- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson
- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen
- Product innovation in services : a framework for analysis / Roger Betancourt, David Gautschi
- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang
- Advertising coopetition : Who pays? Who gains? / James A. Dearden, Gary L. Lilien
- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho
- Alcohol advertising and advertising bans : a survey of research methods, results, and policy implications / Jon P. Nelson
- The long-run demand for alcoholic beverages and the advertising debate : a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson
- Mandated exclusive territories : efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman
- Race and radio : preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel.
