Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

• Other Authors: Woodside, Arch, Megehee, Carol M., Ogle, Alfred
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2009.
• Series: Advances in culture, tourism and hospitality research ; v. 3.
• Subjects: Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; Hospitality industry.; Tourism.

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...