Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

• Άλλοι συγγραφείς: Woodside, Arch, Megehee, Carol M., Ogle, Alfred
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2009.
• Σειρά: Advances in culture, tourism and hospitality research ; v. 3.
• Θέματα: Business & Economics > Industries > Hospitality, Travel & Tourism.; Tourism industry.; Hospitality industry.; Tourism.

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage,...

Πίνακας περιεχομένων:

• Cultural psyche and cross-cultural research methods / Patricia Berwick
• Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown
• How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy
• Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle
• Brand image, equity, and sports sponsorship / David N. Bibby
• How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside
• Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle.