Multiunit organization and multimarket strategy

• Other Authors: Baum, Joel A. C., Greve, Henrich R.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2001.
• Series: Advances in strategic management ; v. 18.
• Subjects: Business & Economics > Marketing > General.; Business & Economics > Management.; Economic theory & philosophy.; Microeconomics.; Strategic planning.

A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the M-form as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, w...