Strategy process

• Other Authors: Gabriel Szulanski, Porac, Joe, Doz, Yves
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2005.
• Series: Advances in strategic management ; v. 22.
• Subjects: Business & Economics > Management.; Business strategy.; Strategic planning.

Enduring scholarly interest in the process of strategy making stems from an abiding assumption that some ways of strategizing are more efficacious than others, and thus lead to higher firm performance in the long run; higher than luck alone would bring. Expressions of interest in and endorsements of...