Econometric models in marketing
In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...
| Άλλοι συγγραφείς: | , |
|---|---|
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Amsterdam ; New York :
JAI,
2002.
|
| Σειρά: | Advances in econometrics ;
v. 16. |
| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
