Econometric models in marketing
In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...
| Other Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; New York :
JAI,
2002.
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| Series: | Advances in econometrics ;
v. 16. |
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
