Econometric models in marketing

• Other Authors: Franses, Philip Hans, 1963-, Montgomery, A. (Alan)
• Format: Electronic eBook
• Language: English
• Published: Amsterdam ; New York : JAI, 2002.
• Series: Advances in econometrics ; v. 16.
• Subjects: Marketing > Econometric models.; Business & Economics > Advertising & Promotion.; Science > General.; Market research.; Econometrics.

In the 16th Edition of Advances in Econometrics, we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of pr...