Tourism-marketing performance metrics and usefulness auditing of destination websites

• Other Authors: Woodside, Arch G.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2010.
• Series: Advances in culture, tourism and hospitality research ; v. 4.
• Subjects: Business & Economics > Industries > Hospitality, Travel & Tourism.; Business & Economics > E-Commerce / Internet Marketing.; Social Science > Research.; Tourism industry.; Hospitality industry.; Tourism > Marketing.; Tourism > Computer network resources > Auditing.; Tourism > Social aspects.

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertisi...