Tourism-marketing performance metrics and usefulness auditing of destination websites

• Άλλοι συγγραφείς: Woodside, Arch G.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2010.
• Σειρά: Advances in culture, tourism and hospitality research ; v. 4.
• Θέματα: Business & Economics > Industries > Hospitality, Travel & Tourism.; Business & Economics > E-Commerce / Internet Marketing.; Social Science > Research.; Tourism industry.; Hospitality industry.; Tourism > Marketing.; Tourism > Computer network resources > Auditing.; Tourism > Social aspects.

This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. An extensive literature review describes 40+ years of research on the effectiveness of tourism advertisi...

Πίνακας περιεχομένων:

• Tourism advertising and marketing performance metrics / Arch G. Woodside
• Information usefulness auditing of tourism destination websites : assessing Los Angeles, San Diego, and San Francisco's performance / Carlynn Woolsey
• Six drivers for high-user satisfaction of tourism websites : performance auditing of Maine, Massachusetts, and New York's direct marketing strategies / Kathleen J. Duggan and Jill Lang
• Are tourism websites useful for travelers? : applying an information audit rubric for Mediterranean tourism destination websites / Lauren M. Fryc
• Performance auditing of tourism websites : France, Spain, and Portugal / Patricia Canals
• Usefulness of government and private destination websites / Christopher P. Dion, Arch G. Woodside
• Consumer-generated advertisements : examining and creating executions for Starbucks and Chipotle commercials / Aimée C. Kaandorp
• Toward a behavioral theory of government-firm relationship behavior : thick description of the dynamics of government's role in shaping China's domestic, inbound, and outbound tourism industry / Songshan (Sam) Huang.