Tourism sensemaking strategies to give meaning to experience /

• Other Authors: Woodside, Arch G.
• Format: Electronic eBook
• Language: English
• Published: Bingley, U.K. : Emerald, 2011.
• Series: Advances in culture, tourism and hospitality research ; v. 5.
• Subjects: Business & Economics > Industries > Hospitality, Travel & Tourism.; Business & Economics > Marketing > General.; Business & Economics > Management.; Tourism industry.; Sales & marketing.; Tourism > Marketing.

Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destination management performance requires solid foundations in performance evaluation theory as well as applying metrics covering both sensemaking contexts and outcomes. Advances in Culture, Tourism and H...