Review of marketing research. Vol. 10
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experie...
Άλλοι συγγραφείς: | |
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Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald,
2013.
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Σειρά: | Review of marketing research,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |