Review of marketing research. Vol. 10

• Άλλοι συγγραφείς: Malhotra, Naresh K.
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2013.
• Σειρά: Review of marketing research,
• Θέματα: Business & Economics > Marketing > Research.; Sales & marketing management.; Marketing research.

Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experie...