Social media in strategic management
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...
Άλλοι συγγραφείς: | , |
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Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald,
2013.
|
Σειρά: | Advanced series in management,
v. 11 |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |