Social media in strategic management

• Άλλοι συγγραφείς: Olivas-Lujan, Miguel R., Bondarouk, Tanya, 1967-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2013.
• Σειρά: Advanced series in management, v. 11
• Θέματα: Business & Economics > Management.; Business & Economics > Strategic Planning.; Business & management.; Business strategy.; Strategic planning.; Social media.

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important con...