Deep knowledge of B2B relationships within and across borders
Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulti...
Άλλοι συγγραφείς: | Woodside, Arch G., Baxter, Roger, 1944- |
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Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Bingley, U.K. :
Emerald,
2013.
|
Σειρά: | Advances in business marketing & purchasing ;
v. 20. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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