Deep knowledge of B2B relationships within and across borders

• Άλλοι συγγραφείς: Woodside, Arch G., Baxter, Roger, 1944-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2013.
• Σειρά: Advances in business marketing & purchasing ; v. 20.
• Θέματα: Business & Economics > Marketing > Industrial.; Business & Economics > Purchasing & Buying.; International business.; Sales & marketing management.; Business networks.; Industrial management > Cross-cultural studies.; International business enterprises > Management > Cross-cultural studies.

Relationships of individual and groups among three-plus firms represent the cornerstone concept in business-to-business (B2B) contexts. The three-plus firms include manufacturer-supplier to manufacturer-customer to distributor-customer, and facilitators (e.g., transportation and management consulti...