International marketing in rapidly changing environments

• Άλλοι συγγραφείς: Jean, Ruey-Jer Bryan, Chiou, Jyh-Shen, Zou, Shaoming
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2013.
• Σειρά: Advances in international marketing ; v. 24.
• Θέματα: Business & Economics > International > Marketing.; Sales & marketing.; Export marketing > Developing countries.; Marketing > Developing countries.; Globalization.; Small business marketing > Developing countries.

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing i...