Communicating corporate social responsibility perspectives and practice /

• Άλλοι συγγραφείς: Tench, Ralph, Sun, William, 1962-, Jones, Brian, 1963 January 22-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Critical studies on corporate responsibility, governance and sustainability ; v. 6.
• Θέματα: Business & Economics > Business Ethics.; Business ethics.; Social responsibility of business.; Business communication.; Mass media and business.

This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses an...