Communicating corporate social responsibility perspectives and practice /

• Άλλοι συγγραφείς: Tench, Ralph, Sun, William, 1962-, Jones, Brian, 1963 January 22-
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Critical studies on corporate responsibility, governance and sustainability ; v. 6.
• Θέματα: Business & Economics > Business Ethics.; Business ethics.; Social responsibility of business.; Business communication.; Mass media and business.

This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses an...

Πίνακας περιεχομένων:

• Introduction : CSR communication as an emerging field of study / Ralph Tench, William Sun, Brian Jones
• Four aces : bringing communication perspectives to corporate social responsibility / Øyvind Ihlen, Steve May, Jennifer Bartlett
• Communicating, connecting and developing social capital for organisations and their communities : benefits for socially responsive organisations / Joy Chia
• Corporate social responsibility communication : towards a phase model of strategic planning / Bernd Lorenz Walter
• Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization / Lars Rademacher, Nadine Remus
• A model for evaluating corporate environmental communication / Magnus Fredriksson, Eva-Karin Olsson
• The role of corporate social responsibility in international investment law : the case of tobacco / Yulia Levashova
• A dialectical approach to analyzing polyphonic discourses of corporate social responsibility / Ganga S. Dhanesh
• Brand heritage and CSR credentials : a discourse analysis of M&S reports / Deviraj Gill, Anne Broderick
• Can one report be reached? The challenge of integrating different perspectives on corporate performance / Adrián Zicari
• Communicating about integrating sustainability in corporate strategy : motivations and regulatory environments of integrated reporting from a European and Dutch perspective / Tineke Lambooy, Rosemarie Hordijk, Willem Bijveld
• The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter / Theresa Bauer
• Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs / Sarah Inauen, Dennis Schoeneborn
• CSR online communication : the metaphorical dimension of CSR discourse in the food industry / Magdalena Bielenia-Grajewska
• Corporate social responsibility communication from the vedantic, dharmic and karmic perspectives / Balakrishnan Muniapan, Sony Jalarajan Raj
• Sceptical employees as CSR ambassadors in times of financial uncertainty / Anastasios Theofilou, Tom Watson
• Creating consumer confidence in CSR communications / Guido Berens, Wybe T. Popma
• Quid pro quo? Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising / Brigitte Planken, Steef Verheijen.