Consumer culture theory

• Συγγραφή απο Οργανισμό/Αρχή: Consumer Culture Theory Conference Helsinki, Finland
• Άλλοι συγγραφείς: Schouten, John, Martin, Diane (Associate Professor of marketing), Belk, Russell W.
• Μορφή: Ηλεκτρονική πηγή Πρακτικό Συνεδρίου Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Research in consumer behavior ; v. 16.
• Θέματα: Business & Economics > Marketing > General.; Behavioural theory (Behaviourism); Consumption (Economics) > Congresses.; Consumption (Economics) > Social aspects > Congresses.; Consumer behavior > Congresses.; Consumer culture

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...