Consumer culture theory

• Συγγραφή απο Οργανισμό/Αρχή: Consumer Culture Theory Conference Helsinki, Finland
• Άλλοι συγγραφείς: Schouten, John, Martin, Diane (Associate Professor of marketing), Belk, Russell W.
• Μορφή: Ηλεκτρονική πηγή Πρακτικό Συνεδρίου Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2014.
• Σειρά: Research in consumer behavior ; v. 16.
• Θέματα: Business & Economics > Marketing > General.; Behavioural theory (Behaviourism); Consumption (Economics) > Congresses.; Consumption (Economics) > Social aspects > Congresses.; Consumer behavior > Congresses.; Consumer culture

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory repr...

Πίνακας περιεχομένων:

• Petals on a wet, black brand : the place of poetry in consumer culture theory / Stephen Brown
• Exploring fantasy in consumer experiences / Anastasia Seregina
• Narcissism and the consuming self : an exploration of consumer identity projects and narcissistic tendencies / Aliette Lambert, John Desmond, Stephanie O'Donohoe
• Revisiting (not so) commonplace ideas about the body : topia, utopia and heterotopia in the world of tattooing / Dominique Roux
• Situating men within local terrain : a sociological perspective on consumption practices / Dee Duffy
• Considering the human properties of the non-humans : an analysis of pragmatogony in dispossession stories / Helene Cherrier, Meltem Türe,Nil Özçaglar-Toulouse
• Hold the line! Exploring the brand community coping process / Henri Weijo, Jukka Rintamäki
• Consuming austerity : visual representations / Andrea Prothero, Pierre McDonagh
• Money talks : reproducing deprivation and empowerment in poverty through discursive practices / Henna Syrjälä, Hanna Leipämaa-Leskinen, Pirjo Laaksonen
• Mapping the real and the false : globalization and the brand in contemporary China / Erika Kuever
• Adapting ethnography : an example of emerging relationships, building trust, and exploring complex consumer landscapes / Prabash Edirisingha, Robert Aitken, Shelagh Ferguson
• Online reception analysis : big data in qualitative marketing research / Gry Høngsmark Knudsen, Dannie Kjeldgaard
• North and south : special sessions on regional perspectives
• Nordic consumer culture : context and concept / Per Østergaard ... [et al.]
• The branded and gendered Brazilian body : material and symbolic constructions in an overlooked context / Bernardo Figueiredo ... [et al.].