Entrepreneurship in international marketing

The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship...

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Bibliographic Details
Other Authors: Zou, Shaoming, Xu, Hui, Shi, Linda Hui
Format: Electronic eBook
Language:English
Published: Bingley, U.K. : Emerald, 2015.
Series:Advances in international marketing ; v. 25.
Subjects:
Online Access:Full Text via HEAL-Link