Entrepreneurship in international marketing

• Άλλοι συγγραφείς: Zou, Shaoming, Xu, Hui, Shi, Linda Hui
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2015.
• Σειρά: Advances in international marketing ; v. 25.
• Θέματα: Business & Economics > International > Marketing.; International business.; Business & management.; Export marketing.; Entrepreneurship.

The latest volume in the Advances in international marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship...