Corporate social responsibility in the digital age

• Άλλοι συγγραφείς: Adi, Ana, Grigore, Georgiana, Crowther, David
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Bingley, U.K. : Emerald, 2015.
• Σειρά: Developments in corporate governance and responsibility ; v. 7.
• Θέματα: Business & Economics > Business Ethics.; Business ethics.; Social responsibility of business.

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activit...